As a Star Wars aficionado, ... I could not resist but fall for this kind of marketing.
Of course there is an important message pushed by Greenpeace: Volkswagen must put forward policies to reduce its greenhouse gas emissions, ... if it has not already done so. As a leader or wannabe world leader in this market, nowadays it goes with good corporate citizenship.
But let's just have fun for a minute...
In reverse order.
The reactions of Greenpeace to a clip produced by VW for the superbowl
I
II
The VW production, ... awesome !
May the force be with you ;-)
And if you wish to dig a bit down the Greenpeace message follow this link.
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